BusinessWeek.com, August 6, 2009
Not every family networking startup is trying to supplant Facebook. Others say it's wiser to complement the site, which has more than 250 million members. "Facebook is going to kind of eat the family social networking space," says David Sacks, founder and CEO of Geni, a site where families can converse, construct family trees, and share photos and birthday reminders. Geni lets its members broadcast their activities to their general list of Facebook friends using the larger site's Facebook Connect software.
